As markets around the world become more independent we recognized early on at ISG that a truly international background could be an asset. That’s why we have built this challenging and culturally enriching program, which is open to all students with international ambitions, who value speaking several languages and enjoy learning about different cultures.
Our international BBA program combines all the advantages of an excellent American and European educational system: your studies will combine theory and practice in a demanding but student-centred academic program. Lectures, individual assignments and group work will alternate providing you with a strong foundation on which you will build your management skills.
These skills will be put to use over the three years that you spend at the school, including during a 3-4 month internship that will prepare you for your third year major in Marketing, Finance or International Business.
This unique and challenging BBA gives its participants the qualities that today’s globalising companies are looking for: a framework for analysing complex business situations and the aptitude to make sound, considered decisions.
The gradual and continual globalization of business requires an increasing number of qualified individuals who, in addition to displaying personal motivation and mastery of the business basics, need to be able to move efficiently between cultures.
Louisa-Annabella STRAHL
ISG BBA GRADUATE
I really enjoyed my time at ISG, where I did my BBA majoring in Marketing. The international environment combined with interesting and interactive courses made studying at ISG a memorable experience. The program provided me with vital business skills and knowledge for my future career.